AGF88 Holding Growing Together X Talks

The AGF88 Holding Group’s annual corporate event this year has turned into a digital event, the Growing Together X Talks.
The management team was interested in testing an innovative and covid-free way to reach hundreds of distributors and hairdressers around the world and send them a virtual gift for Christmas.

The event schedule has included much participation from the greetings of the owners, speeches of the different managers, and more emotional moments to motivate the team.

Federico Pegorin, CEO of the team, the COO Afsoon Neginy, and Marianna Soriani, the new CMO have taken turns on the set of a professional studio adapted to the chroma key technique.

The shots have been edited and post-produced to make a virtual environment within a great developed building. An elegant and minimal digital space, created as a distinctive and representative place of the group’s philosophy.

The corporate digital event for AGF 88 Holding represents a case study model of corporate commitment.
The digital corporate event could be watched in a single day or split into multiple streamed video pills (like a series), inspiring people to identify themselves with the company’s goals and allowing ongoing training and sharing within the team.
This is a key point in the companies growth strategies that intersects different managerial sectors, from ownership to the marketing, sales, and human resources departments.

It is increasingly important to establish and maintain trust relationships and engagement with stakeholders and employees. Especially in a difficult time when meeting in person, and keeping dialogues is sometimes impossible, digital tools can be the best support.

Creating audiovisual schedules that offer valuable content to the public is certainly an inclusive, innovative and rewarding way. Through digital tools, it is possible to inform, update and give guidelines on the brand, provide tools for personal growth. Everything to improve the well-being of people inside and outside the workplace.