E.ON We hate waste

Educational video campaign

We hate waste is an educational video campaign that we have created thanks to Pleiadi, in partnerships with Meteo Expert for E.ON Energy. An educational path now in its fifth edition, which focuses on the theme of knowledge. Knowing waste is the best way to avoid it.

Video experiments, video labs and many other teaching materials give life to an exploratory journey with the support of Andrea Giuliacci.

Video Tour & Teaser Promo

The video tour is an explorative documentary in which Andrea Giuliacci take Ilaria Fratoni to discover the ecosystem of the planet Earth through a path of three key points: earth, water and air.

The idea and the direction of this video are based on letting our main characters use three ways of green mobility: their legs, the hot-air balloon, and the sailboat.

The release of the documentary has been revealed before with three teasers on the related topics: short immersive videos that blend live footage of the meteorologist Andrea Giuliacci, shot in greenback (in the Mediaset studio where the weather is broadcast), with animation of natural elements in motion graphics and 3D, plus an artistic interpretation by Alberto Baroni and André Guidot.

Video Labs

The video labs are real educational workshops hosted by Ilaria Fratoni (Sibilla cat in the Melevisione, RAI children’s television program).

The videos have been made in our scientific cinema laboratory, a space that TRAMA customizes for its customer’s projects.
Video Labs get into details on the explanation of the three thematic paths.

They alternate animated graphics illustrations and real-live experiments featuring carnivorous plants, electrical circuits, and chemical indicators to detect pollutants in the ocean.

Video Experiments

Experimenting is the best way to learn.

Video Experiments are a smart and powerful digital tool because they apply theoretical knowledge to help comprehension and memorization.

In partnership with Pleiadi, we have created an expert team in making these type of contents.
We are talking about short, easy and intuitive videos that allow you to follow step by step the experiment and to be able to enjoy it from home with your parents.
Fun is guaranteed for everybody, without neglecting the educational learning.

  • E.ON Energia
  • Gruppo Pleiadi
  • Meteo Expert
  • Talent: Andrea Giuliacci - Meteo Expert
  • Talent: Ilaria Fratoni - Meteo Expert
  • Director/Camera/Editor: André Guidot - T.R.A.M.A.
  • Digital Artist: Alberto Baroni - T.R.A.M.A.
  • Audio: Edoardo Piccolo - T.R.A.M.A.
  • Art Director: Alessio Scaboro - Gruppo Pleiadi
  • Account Director: Lucio Biondaro - Gruppo Pleiadi
  • Script Supervisor: Camilla Signorini - Gruppo Pleiadi
  • Project Manager: Carmela Russo - Gruppo Pleiadi
  • First Assistant Director: Laura Panno - T.R.A.M.A.
  • 2nd Camera: Constantin Bolohan - T.R.A.M.A.
  • Production Assitant: Micol Lorenzato - T.R.A.M.A.

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Creativity for Brands and Institutions to Inspire Change



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Creativity for Brands and Institutions to Inspire Change



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